Blacksheep

Blacksheep is a global payments platform that makes it easier to move money between traditional currencies, bank accounts, and digital assets in Australia. Blacksheep was a brand brought to life from the ground up. The project required a complete brand identity and digital presence—from the logo and visual system to the design and development of the company website. The goal was to establish a strong brand foundation that could communicate what Blacksheep does clearly while giving the team a cohesive identity to build on as the company grows.

results

Started by designing the iconic Blacksheep logo and developing the visual identity around it, establishing the core elements of the brand system including typography, colour, layout, and visual direction. With the brand foundation in place, I designed the website in Figma, translating the identity into a cohesive digital experience that communicated Blacksheep’s products and services clearly. I then brought the designs into production by building the website in Framer, ensuring the experience was fully responsive across desktop and mobile. This took the project from an initial brand concept to a complete, production-ready digital presence, giving Blacksheep both a distinctive identity and a flexible foundation the team could continue to build on.